Ask yourself this, have you ever received strange and/or exaggerated looks from someone because when you handed your business card to them, there was no web address on it? Oh, you didn’t realize what that look was for? Unfortunately, we live in a society where this is what is predictable of people who view business professionals as being serious about their business. You wouldn’t go to a networking social without a business card right? A website is the business card of the socialized virtual world. Its what is expected.
Did you know that the Infamous Yellow Pages decreased their circulation of their popular directories to only a few states because web users are now searching in online directories that include websites? The number of web users has exponentially doubled on a global scale and continues to grow every day. Just in the United States alone, 240,000,000 users are online, browsing, looking to spend money and maybe looking for your business. The web is a leveled playing field that changes the rules of the game tremendously, but you cant play in this game if you do not have the right equipment, which, ladies and gentlemen, would be, …you guessed it…..a website.
Let’s get to my favorite part. The three most popular reasons why not having a website makes you look unprofessional.
You run a business and have email that reads firstname.lastname@example.org instead of an address indicating your business name like questions@DesignsbyMia.com If you think people aren’t noticing things like this, you’re wrong. You have to develop your business credibility and also indicate you are stable and not a fly-by-night designer who will run off with the client’s money. Now, don’t get me wrong, Im not stating that all business owners who have websites are completely straightforward and law-abiding citizens, quite the contrary, but they do have a website, right? There’s a simple truth in life that if someone looks credible then we are more-inclined to want to give them our business. Why? It’s all about presentation, my friend.
I hate to say the next one, but as you know we have to address the proverbial ‘elephant in the room’, which is -your competitor has one. And even if they just had a single-page site and a Google search brought them their next customer, would that customer have been yours if they found your site instead?
This is the killer and what does it scream? Unprofessional. Perhaps you have thought about getting a website but you didn’t spend the money to make it look like you cared. Perhaps it is with a free hosting service where just purchasing a cheap domain can catapult your online business presence, or so you think. Here is what your business URL looks like and it aint pretty – http://tripod.com/~DesignsByMia. Remember these? The reasons why this is a bad idea is beyond the scope of this document, however, I will expound on one aspect of it and be brief. Free ads are all over your site and multiplying as we speak and guess where most of those ads are pointing to? Other sites, probably your competitors and taking your possible customers on a free ride on the information superhighway at your expense.
The moral of this disturbing story, don’t be a casualty of the digital age. By providing your customers with options to find you and your business, your website declares your place on the digital playing field with plenty of time still left on the clock.